Google Data Analytics Case Study 1 - Bike share
Statement of the business task The business task is to help Cyclistic identify key metrics that will allow them to grow their business. Cyclistic is a successful bike sharing company that has a fleet of 5,824 bicycles that are geotracked and locked into a network of 692 stations across Chicago. Cyclistic launched operations in 2016. Marketing strategies goal The goal is to convert casual riders into annual members by understanding how annual members and casual riders differ. The marketing analyst team wants to know why casual riders would buy a membership and how digital media could affect their marketing tactics. Insights that can drive business decisions would be how member and casual riders use the bikes, when they use them and how far do they ride. Preparing the data used The data that was used was the monthly data from the year 2022. The data was located on a local hard drive in a folder labeled data/zipfiles. It was decided that since th...